Rodeo & Riding
Rodeo arena energy.
Watch cowboys and cowgirls compete in riding events, roping, and more. Feel the energy of the arena with every ride.
History. Legacy. Community.
The Black Cowboy Festival is more than a weekend event — it’s family, tradition, and a living tribute to the African-American cowboy. These are the faces, stories, and moments that keep us riding year after year.
Keeping Our Story in the SaddleFrom trail riders to first-time visitors, every person at Greenfield Farm becomes part of the story. The Black cowboy’s legacy is carried forward in every handshake, every ride, and every smile shared on these grounds. | |
A Festival for Every GenerationElders, youth, horsemen, and families come together to learn, remember, and celebrate. The festival creates a space where history is not just told — it’s experienced, lived, and passed down. |
29th Annual • May 21–24, 2026
Horses, history & heart at the Black Cowboy Festival.
Join thousands of cowboys, cowgirls, families, and fans for four days of rodeo action, trail rides, live music, food, and a powerful celebration of Black western heritage at Greenfield Farm in Rembert, South Carolina.
First time visiting? Scroll to see what to expect, where to stay, and how to become a vendor or sponsor.
What to expect
Cowboy culture you can see, feel, and ride.
Whether you’re a first-time visitor or you’ve been riding with us for years, the Black Cowboy Festival is packed with experiences for every age. Spend the day learning, laughing, dancing, and cheering on cowboys and cowgirls from across the country.
- Trail rides and horseback experiences
- Rodeo events and horse shows
- Live music, DJs, and Motown-style performances
- Line dancing and crowd-favorite dance sessions
- Educational and agricultural workshops
- Western Dinner & Dance and evening Fish Fry
- Vendor marketplace, food trucks, and dessert stands
- Family-friendly activities and Sunday service
Music & Dancing
Line dancing & Motown nights.
From line dancing lessons to evening Motown-style shows, there’s always a beat to move to at the festival.
Family Fun
Kids, elders & everyone in between.
Bring the whole family for a weekend of intergenerational fun, storytelling, and cultural celebration.
Heritage
Honoring Black cowboy history.
Learn the powerful story of Black cowboys and cowgirls whose contributions shaped the American West.
Get involved
Become a Sponsor, Vendor, or Festival Partner
Hundreds of businesses, makers, nonprofits, and entrepreneurs join us each year — and 2026 is set to be our biggest festival yet. From vendors to food trucks to sponsors, the Black Cowboy Festival offers powerful visibility, community reach, and face-to-face connection with thousands of attendees from across the globe.
Vendors
Set up, sell & shine.
Bring your products, food, services, or handmade goods to a festival where people love to support small businesses. Enjoy steady foot traffic, a welcoming vendor community, and four days of customers ready to shop.
Sponsors
Put your brand in the arena.
Align your company with a nearly 30-year cultural tradition. Sponsors receive on-site visibility, stage recognition, digital promotion, and a featured presence inside our new Small Business Expo and Business Fair area.
Small Business Expo
Our Business Fair at the festival.
New for 2026, the Small Business Expo is our festival “business fair” — a focused space for entrepreneurs, service providers, and community organizations to meet festival-goers who are looking for products, support, and resources.
Expo participants are listed in our Business Fair area and receive priority visibility. Businesses wishing to join the Expo must complete the sponsor registration form.
Tickets
Join the celebration.
Four days of horses, history, music, food, dancing, and rodeo excitement. Bring your family, your friends, your church, your riding club — and experience the Black Cowboy Festival in person.
| Our story About the Black Cowboy Festival & BCE SocietyThe Black Cowboy Festival is an annual gathering dedicated to celebrating the rich legacy and ongoing contributions of African-American cowboys and cowgirls. Part cultural festival, part rodeo, and part family reunion, it brings together history, horsemanship, music, food, and community on the grounds of Greenfield Farm in Rembert, South Carolina. Since the late 1990s, riders, families, trail clubs, and visitors have traveled from across the globe to experience horses, heritage, and hospitality in one place. The festival creates space for elders to share stories, young people to see themselves in the saddle, and guests to learn more about the true history of the American West. Presented by the Black Cultural Enlightenment (BCE) SocietyBCE is a nonprofit organization committed to lifting up African-American culture through education, agriculture, and the arts. BCE uses the festival and year-round programming to:
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Join Us at the Black Cowboy Festival
Tickets, vendor spaces, and sponsorship opportunities are now open for the 29th Annual Black Cowboy Festival. Secure your spot and be part of a nearly 30-year cultural tradition filled with history, horses, music, and community.
Suggested Hotels in Sumter
Click below to view hotel options near the festival:
Want to stay onsite? Bring your RV.
RV camping and tent spaces are available right here at the festival grounds.
View RV Camping & Tent OptionsFestival Events
From the rodeo to food, music, demonstrations, and family-friendly attractions, see all the activities happening during this year’s festival.
View EventsReady to Be Part of It?
Join us for four unforgettable days of culture, history, rodeo, food, music, and community at Greenfield Farm in Rembert, South Carolina.